Marketing communication is a fundamental part of any company. All the messages and media you deploy to communicate with your market will affect your brand and sales. Chatbots can help you get your message out, maintain an organized communications strategy, and maximize your budget while covering a wide range of communication channels.
ChatCompose helps you build marketing chatbots, design conversations, and deploy your messages on phones, websites and messaging applications.
Inform, persuade and remind potential customers of your product or services with your chatbot. Design and completely control your marketing message, and then transmit it through an increasing amount of communication channels.
Once someone starts messaging your chatbot, you're able to send them promotional and informational messages to persuade them into making a purchase or signing up. This can be a powerful tool in your digital marketing strategy, because chatbots can be deployed across most messaging applications, phone numbers, websites and even email.
Enhance and announce your brand, and get consumers to act in specific ways with conversation scripts.
Create and communicate a message that clearly establishes your brand in relation to competitors, and persuades customers to make a purchase.
Customize your chatbot to fit your brand and image. This will distinguish your product from others as a way of clearly highlighting what makes your offer different, and more desirable than.
Identify the needs of potential customers by asking them questions and evaluating the response. Find out what are the preferences and needs of users to see if your product and brand fits with them.
Segment the audience based on their responses and choices, to personalize a message that can bring better results. Adapt your offer and communication to each segment and even to individual customers.
Chatbots can support your marketing efforts with a variety of functions to reach a wider audience. These functions differ per company, but in summary they will help optimize your resources and accelerate other important activities such as sales. They can:
Shorten the sales cycle
Shortening the sales cycle means helping your sales team in their efforts to identify, engage and deliver a potential customer. Understanding and customizing the customer’s journey can generate crucial insights and shorten the sales cycle.
Save time and money
Thanks to chatbots, your business can increase the level of automation to save costs, time and allow human teams to focus on more important tasks, such as those focused on providing personalized attention to customers, or the design of new strategies. A chatbot can serve more clients with fewer resources and effort, simultaneously, 24 hours a day, 7 days a week.
Segmentation
Chatbots can segment your audience by guiding the conversation into different goals. For example, a person already interested in making a purchase can be redirected to the payment page instead of receiving more promotional content.
Collects data for analysis
Data collected with your chatbot can give you insights on your audience’s needs and preferences. You can then use this information to adapt your messages and strategy to improve your sales and communication results.
